A beef bar. Of course! Addictively tasty: easy to bite off and chew and therefore a great way to quickly satisfy hunger and/or boost your energy. So it goes without saying that this bar is extremely popular with people who want to grab a quick bite at work, while studying or behind the wheel.
Winter 2017/2018:
The Norwegian army knocks at the door of Vincent, importer of Indiana jerky in Norway. "Vincent, can Indiana make this?" and they showed Vincent a pre-packaged piece of meat from Jack Link's. "We want something like this, but with a much better taste, better structure and, in particular, much less sugar. Can Indiana produce this?"
Vincent answered "I'll talk to Indiana" ...
Summer 2018:
The Norwegian army is the first buyer of the Indiana beef power bar, and they love it!
Winter 2018/2019:
Introduction of the beef power bar in the Netherlands. Immediately the most sold product in my dried meat range.
You no longer want a Mars or any other energy bars when you have tasted this!
